Hello Idaptive – Next-Gen Access
I’ve seen a lot of change in my two decades working with technology, but none as powerful as the digital transformation which connects all of us together. Individuals, businesses, services, and devices are now interconnected in a digitized, complex, intertwined web. While this brings us closer together, it also makes us more vulnerable.
Today, I'm excited to announce the launch of Idaptive, a new access management company that is born out of Centrify, and built on Zero Trust. Idaptive is creating a new era — secure access everywhere — that uniquely combines leading capabilities to seamlessly integrate single-sign on (SSO), multi-factor authentication (MFA), enterprise mobility management (EMM), and user behavior analytics (UBA). Using our proven technologies, we’re ushering in a new generation of access technology that not only protects companies, but also leads to happier customers, better products, and more valuable organizations.
In today’s world, Identity and Access Management are at the heart of every connection a company makes, and, consequently, at the forefront of businesses. Today’s companies require new, intelligent, context-aware ways to verify users and validate devices while also adapting and learning login context and risk. It is that adaptability that is at the heart of everything Idaptive does. (This is why we’ve included the ever-changing chameleon in our logo, as it represents perfectly who we are and what we can do.)
Idaptive offers a next-gen access platform that comprehensively protects companies while offering exceptional freedom for users to safely access data everywhere. The platform uses real-time data and continuous learning to allow companies to make smarter decisions at scale about who they let in. Our unique combination of SSO, MFA, EMM, and UBA technologies is fundamental to the insights we derive, the use cases we implement, and the incredible success we have with customers.
We believe that next-gen access will have ripple effects that will resonate across a company’s business — beyond even security and data protection. When your company’s method of verifying and validating its entire ecosystem’s access and identity is foolproof, there’s no limit to what your business can achieve. Everything changes: new products, new operation models, stronger touchpoints, better experiences — even the way you make day-to-day decisions. When technology leaps forward, we all leap with it.
Today is Day One of the next generation of access — and there is so much more to come.