Late last year we were preparing to spin out of Centrify and become our own independent company, Idaptive. We held many discussions to define our own identity, hone our culture, and identify the ideas we stand behind. As the CEO of an emerging leading company, I felt it was crucial to not only have a great solution, but also align our company behind a culture and key values we could all be proud of.
This is how our mascot, Leon the chameleon, came to life. As hinted by our company name, Idaptive, we secure identities by learning and adapting to user behavior and other contextual factors. The chameleon is mostly known for its ability to adjust color based on its mood, its surrounding, and to send social signals to others -- a great representation of the adaptive concept. Leon depicts an innovative, adaptive, confident & dependable figure, just like we like our culture to be!
But something was missing… This leads us to Camille, and the story of how she came to life.
A couple of months ago, I received this letter from Isabelle, a 6-year old daughter of one of our employees:
Isabelle’s letter touched my heart and reminded me of our obligation to promote an inclusive, diverse environment that reflects our core values and delivers equal representation and equal opportunity for all.
It also reminded me of the letter sent last year, to Stephen Curry, NBA Warriors star, and how gracefully he dealt with the situation.
Without delay, we put our designers to work, and now, a few weeks later, I am excited to introduce Camille our latest mascot addition! Together Camille & Leon (“Cami-Leon” …Chameleon, get it?) represent diversity, friendship, equality and partnership.
I am proud to be part of this amazing company, and to help form an inclusive and collaborative culture. And on a final note, I’d like to thank Isabelle for raising our awareness; Indeed, girls can do it all!