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Customer identity and access management (CIAM) is a software solution that enables organizations to manage customer identity and profile data and control customer access to applications and services. CIAM solutions ensure that customers have seamless experience registering and managing their accounts, accessing applications and services from any device with single sign-on (SSO), and protecting their data with multi-factor authentication (MFA) capabilities.

Continuous authentication refers to a process of continually monitoring user sessions and evaluating the probability that a particular user is who they claim to be. The user is required to reverify identity to continue the session if the probability that a user may have changed is high. For example, continuous authentication can detect unusual shifts in a user’s behavior if a user's device is left unattended, and an imposter takes over the session. The goal of continuous authentication is to deliver intelligent, secure, and on-going identity verification without interrupting the workflow.